It established a campaign that is second January with likewise tongue-in-cheek taglines.

It established a campaign that is second January with likewise tongue-in-cheek taglines.

Younas said the organization desired to put out a message that is positive had been additionally funny.

“It really is a part that, particularly for the Muslim section, does not get portrayed very often, ” he stated. “Unfortunately it really is often negative. We wanted to do things a little differently, freshen things up a little. “

He added that the a reaction to the adverts happens to be “overwhelmingly positive, ” with loads of attention on Twitter and Instagram.

“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% for the feedback we’d. “

Help from Silicon Valley

While the strategy truly appears to be paying down.

In the summertime of 2017, Muzmatch had been accepted into Silicon accelerator that is valley-based Combinator, who possess supported famous brands Airbnb, Dropbox, and Reddit and supply a system of resources and help for startups — in addition to investment.

“They spend $120,000 for 7% associated with the company, ” Younas explained. “13,000 businesses use, 800 are flown off to bay area for an meeting, and 100 are accepted. It really is harder to get involved with than Harvard. “

He included that Muzmatch ended up being the initial Muslim-centric startup to ever be supported by Y Combinator.

They confirmed to Business Ins acquisition provides simply because they rely on the ongoing future of the business enterprise.

Element of simply because the duo think they’ve a business model that is sustainable.

“People doubted we’re able to monetise forex trading at all, nevertheless the model we now have works, ” Brodie said.

Younas included: ” And even though many users do not end up upgrading, due to the scale we are at, the social individuals who do a lot more than protect our costs while making yes we are able to spend money on the working platform. “